Client: Clarke Quay
Year: 2019
Day or night, you can always count on Clarke Quay for a jolly good time! With a large variety of international dining options for lunch, dinner and supper, there's always something for everyone at Clarke Quay.
We conceptualised a mural installation at one of the empty units of Clarke Quay for a stronger brand positioning and recall. Our concept encapsulates the term ‘Festival Village’, keeping traces of her past by transitioning and repurposing old heritage constructions into a vibrant and energized nightlife community. The combination of the past and present, day to night, portrays the brand ethos and exuberance of Clarke Quay.
The installation captivates people of all ages through an instagrammable display of historic elements mashed and improvised with dynamic and funky vernacular essence of Clarke Quay. The audience is encouraged to take creative selfies along this wall mural.
