Client: Andaz Singapore
Year: 2025
Located on Level 25 of Andaz Singapore, 5 ON 25 presents refined Cantonese cuisine in a modern, upscale setting that beautifully blends romance and nostalgia. For the Year of the Snake, we are commissioned to craft an exquisite visual that captures the spirit of Lunar New Year while embodying the iconic essence of 5 ON 25.
Our design concept, "The Art of Reunion," draws inspiration from the cherished tradition of reunion dinners. It combines timeless traditions with a contemporary flair, evoking the warmth and elegance of 5 ON 25, where refined Cantonese cuisine brings family and friends together.
The illustration style is clean yet vibrant, featuring a harmonious blend of bold geometric forms and soft organic shapes. Drawing from Art Deco and Art Nouveau influences, our design incorporates flowing lines and intricate geometric patterns reminiscent of the restaurant's aesthetic. The year 2025 is designed with a wavy treatment, subtly nodding to the symbolism of the Year of the Snake, while circular shapes represent the concept of 团圆 (reunion). The refined colour palette, with accents of Gold, elevates the overall visual language.
This key visual is applied across various collaterals, including red packets, cake boxes, and jar labels, achieving a seamless balance between modernity and tradition. The result is a design that exudes both sophistication and warmth, perfectly encapsulating the essence of 5 ON 25 during this festive season.
