Client: Clarke Quay
Since 1987, the Singapore River Cruise (SRC) bumboats have become the icon of Singapore river amongst tourists and locals alike. The SRC boat kiosk at Clarke Quay is also one of the busiest along the historic Singapore River.
Besides tour groups; SRC also attracts free independent travelers who embark or disembark via the Clarke Quay kiosk. For this campaign, a series of tourist centric promotions is launched exclusively for SRC passengers when they present their boat ride tickets at the tenant’s outlet.
"Having a great time onboard the River Cruise? Simply present your Singapore River Cruise tickets at participating restaurants and bars in Clarke Quay to enjoy discounts at various outlets!"
Campaign collaterals included OOH, on-ground/digital banners and brochure.