Client: Clarke Quay
Year: 2018

Since 1987, the Singapore River Cruise (SRC) bumboats have become the icon of Singapore river amongst tourists and locals alike. The SRC boat kiosk at Clarke Quay is also one of the busiest along the historic Singapore River.

Besides tour groups; SRC also attracts free independent travelers who embark or disembark via the Clarke Quay kiosk. For this campaign, a series of tourist centric promotions is launched exclusively for SRC passengers when they present their boat ride tickets at the tenant’s outlet.

"Having a great time onboard the River Cruise? Simply present your Singapore River Cruise tickets at participating restaurants and bars in Clarke Quay to enjoy discounts at various outlets!"

克拉码头是新加坡河沿岸一个独特的历史保护地标。无论白天或夜里,克拉码头著名的餐饮处为您呈献来自世界各地的各种美食,让您在任何场合都能享用佳肴美馔。此外,您也可以在这里找到一些最时尚的夜生活场所以及不可枚举的酒吧去处。
 
"乘船游船河是否让您意犹未尽?您只需到克拉码头的任何指定的餐馆和酒吧,显示您的新加坡河游船船票,便可享有优惠折扣!"

Campaign collaterals included OOH, on-ground/digital banners and brochure.

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