Client: Pan Pacific Hotels Group
Year: 2022

Pan Pacific Hotels Group is a global hospitality company that owns and/or manages more than 50 hotels, resorts and serviced suites across three brands – “Pan Pacific”, PARKROYAL COLLECTION, and PARKROYAL – encompassing more than 30 cities across Asia Pacific, North America and Europe.

As part of a brand refresh for their corporate directory, we are tasked to redesign the directory book to embrace a more contemporary and lifestyle look and feel. We reinvented and reinterpreted the current brand guideline to give Pan Pacific Hotels Group an uplifted sophisticated identity.

Introducing complementary colours and a well-thought-out planned collage of images to project the various themes and concepts of the different hotels, create a synergistic visual interest in every spread.

220pp, 148mm x 195mm
RJ Maple White 100gsm, 250gsm
Spot UV finishing on cover
Printed by First Printers.

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