Making its debut at the mall’s Main Atrium, the inaugural 13-day Home + Art at Paragon adds a new dimension to the shopping experience for home owners and art lovers. Bringing together its esteemed cohort of home and art tenants, the event aims to showcase exclusive home furniture and accessories as well as art objects and works; while offering attractive promotions to all shoppers. A series of workshops to be conducted by various home and art tenants are also scheduled to encourage interactive participation from shoppers and the public alike.
In collaboration with Daniel Boey, we designed the event identity to inject a sense of modernity and classiness into the visuals, giving the event an upmarket and contemporary feel. Collaterals included advertisements and digital banners.