Commissioned by: The Design Society
Year: 2014
We are honored to be invited to design 1 of the 60 limited edition covers for the new issue N°8 - Anew. Using visual eye tricks, we created a typographic optical illusion that translates the text "you raze the old to raise the new". Sometimes when we view things from a different angle, we get a fresh perspective, a new light. Hence always see things anew; when you change the way you look at things, the things you look at change.
The Design Society Journal is the voice for The Design Society Singapore. Espousing the vision of the society, it serves to champion design excellence, accord recognition to local designers, and nurture among Singaporeans a greater awareness of and interest in quality design. Originally created by designers for designers, it has evolved into a platform for the creative community at large to convene and collaborate. This issue is made possible with HP Indigo Press technology and takes on a new format that includes thematic sections and sharpened content-- attuning to the shifting trends in the industry.
