Client: ilLido Group
Year: 2024
Named after the ancient Roman holiday resort beloved by aristocrats, Baia (which also means “bay” in Italian) is a high-octane lifestyle destination. Step into a different world at Baia—where the energy is electric, the atmosphere exuberant, and the company always exceptional. It’s an escape from the city’s hustle, into a realm of indulgence and celebration.
An Electrifying Present - In ancient Rome, the festive consumption of food and drink was a cherished social ritual. Baia brings this spirit into the now—a contemporary revival of the Romans’ passion for feasting and revelry. Our design concept celebrates this exuberance, where every meal is a feast, every gathering a celebration. Roman-inspired elements amplify the excitement of the present, charging the atmosphere with a sense of endless thrill and vitality.
The new logo identity embodies modern sophistication through circular forms and fluid curves, creating a distinct and memorable logotype. Bold yet harmonious, it reflects the exhilarating energy that defines Baia—confident, contemporary, and dynamic.
Baia’s colour palette is lively and vibrant, perfectly capturing its spirited personality. It’s constantly evolving—mirroring the dynamic nature of the space. The additional use of gradient hues enhances the energetic ambiance, offering a blend of chic modernity, visual impact, and a vibrant party atmosphere.
Every detail—from Baia’s bold identity to its immersive design language and vibrant palette—comes together to create a cohesive brand experience that is unforgettable, electrifying, and full of joy. At Baia, the past meets the present in a high-energy fusion of style, spirit, and sociability—where every moment feels like a celebration.
A Refined Mediterranean Getaway in The Heart of Singapore
Timeless Elegance Redefined
Enter a New Convivium
Photos courtesy of Baia.
Video courtesy of Baia.
