Client: Clarke Quay
Day or night, you can always count on Clarke Quay for a jolly good time! With a large variety of international dining options for lunch, dinner and supper, there's always something for everyone at Clarke Quay.
We conceptualised an OOH train wrap on the Downtown Line to inform the public on what Clarke Quay has to offer as well as how convenient it is for them to visit with the opening of the new Fort Canning station.
In line with the current creative direction for the existing campaigns, we implemented our visual approach for a stronger brand positioning and recall.