CapitaStar is celebrating its 10th Anniversary and will kick-start 3 months of awesome promotions across its platforms (CapitaStar, eCapitaMall, Capita3Eats and eCapitaVoucher) from October till December. We conceptualised a series of key visuals around a custom designed numeric 10 as our typographic structural foundation to inform the audience of Gen-Z and Millennials about the campaign and how every month CapitaStar will be bringing something different.
For October, the focus is on celebrating Capitastar and its offerings. The key visual is vibrant and fun, showcasing details of how the app can be used both online and offline, day and night.
For November, our art direction reflects the campaign's gamification mechanics with in-app rewards system to excite the shoppers.
For December, our concept revolves around the upcoming festivities, providing the audience with a sense of warmth and joyousness.
Lastly, we also created a standalone logotype for usage with CapitaStar's merchants and partners.