Client: Singapore Management University
Year: 2019
As part of the Affirmation phase in the Singapore Management University (SMU) Undergraudate campaign, we featured 6 incoming freshmen from the respective schools with the objective to show their discovery journey in SMU, so as to entice prospective students to accept their offer.
We also conceptualised a one-word narrative through showing the journey and empowering the narratives of current students and alumnus to convey the message of discovering & experiencing the SMU life.
Life at Singapore Management University (SMU) is more than just academics. Unleash your curiosity and immerse yourself in a truly holistic learning environment with the #SMUExperience. Discover yourself at SMU.
Photography & Video editing by CAPTURED.
