Client: Singapore Management University
Year: 2019

As part of the Affirmation phase in the Singapore Management University (SMU) Undergraudate campaign, we featured 6 incoming freshmen from the respective schools with the objective to show their discovery journey in SMU, so as to entice prospective students to accept their offer.

We also conceptualised a one-word narrative through showing the journey and empowering the narratives of current students and alumnus to convey the message of discovering & experiencing the SMU life.

Life at Singapore Management University (SMU) is more than just academics. Unleash your curiosity and immerse yourself in a truly holistic learning environment with the #SMUExperience. Discover yourself at SMU.

Photography & Video editing by CAPTURED.

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