Client: Singapore Management University
Singapore Management University (SMU) is looking to develop a refreshed art direction across their 9 Lee Kong Chian School of Business (LKCSB) Postgraduate Programmes.
Together with HAVAS, we created a new look and feel for the upcoming LKCSB postgraduate campaigns to reflect a higher degree of sophistication and gravitas by juxtaposing our talents in a ‘Before & After’ concept where they are looking ahead to their future self, reminiscent of their tremendous education growth in SMU.
The refreshed look is then applied across the programme brochures, marketing collaterals and digital banners.
Photography by CAPTURED.