Client: The Front Row
Fashion Connects by The Front Row seeks to establish a platform for young designers and creatives with a wide array of viewpoints — all while promoting eco-conscious and cruelty-free fashion, and making the fashion world more accessible to all.
From a limited-time retail pop-up featuring some of Singapore and Asia’s best designers, a rescue dog runway show along with a sartorial menswear trunk show, a glamorous Silver Generation Runway Show, and a Metaverse-inspired fashion show at the National Museum of Singapore, there is something for everyone at Fashion Connects as we honour and celebrate the future of Singapore fashion heritage.
Our visual direction is inspired by dynamic frames that create a rich and easily identifiable identity, as well as the versatility and morph-ability to add depth and character to the visual language. Designed to create a sense of continuity, collaborative and inclusivity to bring together Singapore and Asian creatives from cross-disciplines in a series of events and activations that occupy the physical, virtual and social spaces.
A bright green and blue hue invoke a sense of excitement and vibrancy to highlight the different fashion collaborations while the modular graphic pattern of different ‘pieces’ coming together and connecting people allows for flexibility and versatility.
Awarded GOLD at The MARKies Awards Singapore 2023 for Most Effective Use - Events (Physical/Virtual).
Awarded SILVER at The MARKies Awards Singapore 2023 for Most Effective Use - Content.