Client: 67 Pall Mall
Year: 2023

Founded by Grant Ashton in 2010, 67 Pall Mall is the home of one of the largest wine lists in the world, featuring a comprehensive list of 6,000 wines from 42 countries. The global clubs allow members to share their interest in the world’s finest wines with like-minded people with the aim to entice members to pull the cork and discover a new wine, complemented by a seasonal menu embracing culinary influences from all over the world.

Inspired by the Art Deco style of 67 Pall Mall's root identity as well as Sir Edwin Lutyens architecture of the London club and the Shanghai Deco vibes of the Singapore club, we illustrated Lunar New Year elements in a modern and contemporary Art & Shanghai Deco style where east and west designs are brought together, creating harmony between the 2 cultures.

Symbolic shapes of wine glasses paired with modern floral (birds of paradise and ginger flower) elements and festive motifs crafted uniquely for 67 Pall Mall creates an exquisite and sophisticated look that not only represents the brand holistically, but one that is distinct and unique.

Series of 2 designs in 1 packaging box.
Red Packet: 157gsm MatteArtpaper
Packaging: 310gsm Matte Artcard
Velvet lamination, Rose Gold bronze hot stamping foil
Printed by Olympia Printing.

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