Client: SMRT
Year: 2022
SMRT celebrated its 35th Anniversary with a year-long series of events, both for staff and the public, to honour its heritage and 35 years of service. These celebrations aim to recognize the unwavering support of staff and commuters, fostering nostalgia and connection to the brand by honouring the past, celebrating achievements, and paving the way for future excellence.
Our campaign design concept features a linear perspective, evoking a celebratory burst of confetti-like streamers. The dynamic design symbolizes SMRT’s journey through 35 years of service, honouring the past while driving toward future excellence. The vibrant motion and colours—gold, red, and grey—represent the passion, energy and excellence of SMRT, aligning with the campaign message of "Journeying with You".
This dynamic visual language is animated for digital platforms, bringing the visuals to life and creating a seamless cohesive look across static and animated marketing collaterals.
