Client: Ministry of Education
Year: 2018

The Singapore Youth Festival (SYF) has been an annual event organised by the Ministry of Education to celebrate the vitality of our youth and their diverse arts talents.

Our concept this year revolves around the idea of 'Sky's the Limit'. Making use of a vibrant and bright colour palette, this concept celebrates the vibrancy and innocence of the youth and the possibility to achieve anything, only limited by one's imagination and creativity.

The characters are also introduced to represent the various categories of performances at the festival. The art style mimics that of crayon drawings, but with a touch of sophistication.

We conceptualised and designed the festival campaign which included collaterals such as a digital festival guide, postcards on-ground publicity materials and OOH street banners.

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