Client: The Ritz-Carlton, Millenia Singapore
Year: 2018
In celebration of the Lunar New Year, we are tasked to conceptualise a set of Chinese New Year collaterals for this festive period. We incorporated an oriental style motif, embodied in a gold hot-stamping foil for the tagline to achieve a sophisticated look and feel.
Collaterals included brochure, flyers, lightbox and digital banners.
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/d65a3835-4255-45a4-8ea5-adad8b8207f4_rw_3840.jpg?h=44a0d13ffa5ed2c47b17c16d8f9fd98e)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/d2ab2ed6-87d9-4cfe-9e64-24f35188074e_rw_3840.jpg?h=66d9ae682bbad265ac5b77124640a1a9)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/b7b23d5f-7a14-482f-be6a-b175f036a869_rw_3840.jpg?h=adfc32c13b776b4358f2f0656ab53bff)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/cec3af75-2b03-4e93-a8ae-026ca3203ef1_rw_3840.jpg?h=63f73d9c274fe217906dbfc5004959d2)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/84ad4e55-b6ed-4830-a0ac-16b6a2e2ee18_rw_3840.jpg?h=1fceded2eb6696ef52dde62360932193)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/d98983fd-9d89-4db8-a202-6bc564501431_rw_3840.jpg?h=a465241f191e2d8000c823c0eef7c44f)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/4ae0990d-3928-4aec-952e-b87d0b4d162e_rw_3840.jpg?h=d20fe94d3ff9f39c8fc88a9e01ffa276)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/428ed163-2acd-49e5-a3ee-09178596a971_rw_3840.jpg?h=7681e6aefa4ce2d3c678529aa81e3b67)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/3c9d3ab0-9c55-4434-9315-7a6b48ae7e4b_rw_3840.jpg?h=93b2a6e3853695925dc0af033800fe0e)