Client: BIC Singapore
BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters and shavers. All BIC stationary products have been designed in France for over 60 years.
We conceptualised and illustrated a series of key visuals, social engagement posts, POS materials and an animation video for a new brand toolkit, utilizing their signature product pens to portray iconic monuments of France and its heritage to help BIC grow a stronger French presence in the following markets: Japan, Korea, Thailand, Philippines, Singapore, Indonesia, Hong Kong and China.
Motion graphics by CraveFX.