Client: BIC Singapore
Year: 2018
BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters and shavers. All BIC stationary products have been designed in France for over 60 years.
We conceptualised and illustrated a series of key visuals, social engagement posts, POS materials and an animation video for a new brand toolkit, utilizing their signature product pens to portray iconic monuments of France and its heritage to help BIC grow a stronger French presence in the following markets: Japan, Korea, Thailand, Philippines, Singapore, Indonesia, Hong Kong and China.
Motion graphics by CraveFX.
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/9f0cd076-ed0f-4e6a-bad7-269f42c25dd9_rw_1920.jpg?h=c440342ed3fefa32a6b77bc0ad0e1437)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/67ff3726-5a80-4110-b41d-cccddcdeb7ba_rw_3840.jpg?h=feeff9a2dc847a01e71555eb9dab7c5d)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/65e00691-a076-48d3-9a2e-941f888d00cd_rw_3840.jpg?h=e9de7ebba5dfe188fb832d973ad30e6f)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/a7a06478-d009-4e53-b1f3-d2a0448e26f1_rw_3840.jpg?h=ed8b1fb2306255e4ae759d277669e296)