Client: Cycle & Carriage
Cycle & Carriage is a leading automotive group in Southeast Asia. Together with Havas, we designed their 2020 lunar new year red packets for the vehicle brands Mitsubishi and Kia.
Inspired by the Japanese heritage of Mitsubishi, we created Japanese motifs with an oriental touch. For the vibrant Kia community, a bright pop of color is used to complement the oriental flora elements. Printed on RJ Maple Snow paper stock.
A combination of gold hot stamping foil, spot UV and velvet finishing brings about an elegant and exquisite touch and feel.