Client: Singapore Management University
Year: 2020

Cities grow when ideas chart larger conversations. Explore urban issues with the freshest perspectives. Join the changemakers and awaken your ideas today at City Perspectives.

Together with HAVAS, we conceptualised a brand new identity and creative concept for Singapore Management University's “Vision 2025” which aims to position SMU as a world-renowned global city university, tackling the world’s complexities, (and) impacting humanity positively that surrounds the 3 strategic priorities: 1. Growth in Asia, 2. Digital Transformation, 3. Sustainable Living.

Video editing by ANCHOR.

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