Client: Singapore Management University
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Together with HAVAS, we conceptualised a brand new identity and creative concept for Singapore Management University's “Vision 2025” which aims to position SMU as a world-renowned global city university, tackling the world’s complexities, (and) impacting humanity positively that surrounds the 3 strategic priorities: 1. Growth in Asia, 2. Digital Transformation, 3. Sustainable Living.
Video editing by ANCHOR.