Client: Millenia Walk
Year: 2015

During the month of F1 race week and weekend, what better way to heighten focus on promotional activities, consumer awareness, familiarity, consideration and purchase of Millenia Walk’s unique F&B offerings by offering a curated variety of quality specialty dishes that is value for money, has international appeal and is of proximity, easy access and convenience to the consumers.

To coincide with the Singapore Food Festival and the Singapore F1 Grand Prix, we created a campaign during September / October called Eat-In to provide limited-time exclusive access to all of Millenia Walk's F&B tenants in fresh mouth-watering ways. Be it movie picnics in the Great Hall, a quick bite on your way to the race or sharing a meal, we’ve got the hunger covered. Save time searching for food and spend more time enjoying it all at one place with friends and loves ones, this is the ultimate comfort & convenience to explore unique & meaningful ways for shoppers to ‘Eat-In’. In-mall collaterals and activation ideas such as cooking masterclasses, movie screenings, food tenant promotions, free popsicles session and a food journey stool art installation were brought to the public.

From 11 September to 31 October, embark on a culinary adventure and Eat-In at Millenia Walk. Create your own food journey and be rewarded with great deals, extended happy hours and dining vouchers. But while you feed your tummy, don't forget to feed your mind – attend one of our masterclasses conducted by professional connoisseurs, or kick back and unwind during one of our movie screenings.

A collaborative project with OuterEdit.

Tenant promotions.
Coffee appreciation masterclass workshop.
Movies screening within the mall.

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