Client: Millenia Walk
Year: 2015
Typically a special time to quietly reflect, Christmas in recent years has been dominated by commercialism, consumerism and consumption. It is easy to lose focus on the true essence of Christmas. Festivities and gifts aside, we believe that Christmas is about sharing a sense of togetherness and fresh experiences with close friends & family that translate to fond memories. These memories are often formed in our homes, a sanctuary where we feel safe and secure. A reflection of the simplicities of life that money can’t buy, Christmas starts with each other, and is closer to home than we sometimes think.
This Christmas, we invite shoppers into the streets of Millenia Walk where they will be welcomed with warmth and familiarity by creating a campaign during November / December called Home of Christmas. With this concept of homely streets in Millenia Walk, we aim to create a warm and welcoming atmosphere this festive season that will foster unity, spirit of togetherness and interaction. The ‘Home of Christmas’ campaign brings a personal touch to the whole experience, encouraging exclusivity and interactivity among shoppers, tenants, craftsmen and creatives. Through this, we hope to position Millenia Walk as one of the most authentic and compelling Christmas shopping street experiences that spreads warmth and familiarity to those who walk through it. A formidable rival to any Christmas shopping street, let alone the Christmas Street Lights of Orchard Road, or Gardens by the Bay. In-mall collaterals included limited edition Christmas cards, wrapping papers, newsletters and bespoke wax candles as well as activation ideas such as crafter's workshops and markets, musical carol performances were brought to the public.
There’s no better time than the holiday season to spend time with your loved ones. And we've got the perfect excuse for you to do so. Come on down with your friends and family to marvel at Singapore’s largest paper Christmas tree, designed by local designer Desinere. What’s more, from 20 November till 25 December, there's a little something for everyone with our crafter's workshops, weekend markets and live music performances. Let’s celebrate Christmas the way it was meant – together.
Welcome to Millenia Walk, the Home of Christmas.
A collaborative project with OuterEdit and Desinere.

Paper ornaments from Desinere.
Photoshoot of ornaments by Studio W Photography.
Crafter's market.
Crafter's market.
Musical performances by the lovely Beverly Morata & Daniel from Vocalise Artistes Management.
Singapore's tallest paper tree at 10m.
Inside the tree decorations.
Bespoke wax candles.

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