Client: Textile and Fashion Federation (TaFf)
Year: 2014

Print collateral for Singapore Designer's showcase at Premiere Classe & Tranoï Paris Fashion Week 2014 F/W held at Jardin des Tuileries and Carrousel du Louvre, 99 Rue de Rivoli 75001, Paris. A set of edgy and contemporary graphics is adopted for the campaign to reflect the local designers' vibrant approach in their collections.

Premiere Classe takes place at the heart of the French capital, when Paris becomes the stage on which the creators' catwalks are set. It also presents a selection of 350 accessories cutting-edge, top-of-the-range designers, who influence the purchasing behaviours of an exclusive international distribution network. Tranoï – which literally means "between us" – is an artistic platform with a stern selection of international premium designers, created for them to meet the most influential fashion ambassadors. Organizing fashion tradeshows Tranoï also puts together artistic installations, designers exhibitions, catwalk shows, parties and all sorts of events which arouse the dreams and desires inherent to fashion.

Collateral printed on Antalis Village Natural 100gsm paper stock with loop stitch.

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