Client: 67 Pall Mall
Year: 2024
Founded by Grant Ashton in 2010, 67 Pall Mall is the home of one of the largest wine lists in the world, featuring a comprehensive list of 6,000 wines from 42 countries. The global clubs allow members to share their interest in the world’s finest wines with like-minded people with the aim to entice members to pull the cork and discover a new wine, complemented by a seasonal menu embracing culinary influences from all over the world.
Drawing inspiration from the interior wallpaper prints of 67 Pall Mall Singapore, we've created a series of two designs for this year's red packets in an oriental Chinese painting style. These designs feature dynamic branches from sakura pine trees, complemented by birds inspired by traditional oriental paintings. The uniquely crafted interconnected illustrations also allow for versatile arrangement, subtly forming a cohesive larger print art piece. This approach not only represents the brand holistically but also adds an exquisite and sophisticated touch, making it distinct and unique once again this edition.
Series of 2 designs in 1 packaging box.
Red Packet: 157gsm Matte Artpaper
Packaging: 310gsm Matte Artcard
Emboss, Velvet lamination, Rose Gold bronze hot stamping foil
Printed by Olympia Printing.
