Client: CapitaLand Investment
Year: 2023
Unveiled in 2020, the Master Plan outlines CapitaLand Investment's ambitious goals and directs their sustainability efforts towards a shared purpose. At CapitaLand, they place sustainability at the core of everything they do. They are committed to growing in a responsible manner, delivering long-term economic value, and contributing to the environmental and social well-being of their communities.
We were appointed to redesign the strategic blueprint which outlines CapitaLand Investment's ambitious goals, focus areas and targets. The proposed visual language incorporates a mixed media treatment with a human touch to elevate the storytelling, making it refreshing, interesting and easier to digest in a succinct format.
The new Sustainability Master Plan aims to be visually more engaging and relatable to the audience while maintaining a professional and less rigid look and feel, befitting the subject matter's genre.
The new Sustainability Master Plan aims to be visually more engaging and relatable to the audience while maintaining a professional and less rigid look and feel, befitting the subject matter's genre.
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/686842ba-cf4d-4673-8ebd-693adbec583a_rw_3840.jpg?h=68c39b68d261948209f1eafad585bef7)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/94a5db5f-91a8-4924-9714-5bfd18629fd1_rw_3840.jpg?h=31d723aaec2814f2c278b9c5b0bb9baa)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/ecf8e168-0b71-473f-80e9-45eb966c1064_rw_3840.jpg?h=b9255308eaa08c4c47ddca0452dffdd4)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/7a79831c-3240-46ea-9838-7a4ec64ca585_rw_3840.jpg?h=497f781d5bab08f94aa6636ef4200c91)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/c7053ad5-67ed-4ee9-a738-7027a3ea7396_rw_3840.jpg?h=90de445d82b80062402dc7aeff35524b)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/4c6956a9-58b4-4e22-a4ad-f5c56b366bab_rw_3840.jpg?h=760e26099d91ffa1695e567147cae228)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/5c57475a-fef5-413a-8bb3-649d0bf3278d_rw_3840.jpg?h=9b2ef740b8e111df2ba950201738a0bf)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/7867cbd1-b1fe-4306-a773-3e3589bb9bf7_rw_3840.jpg?h=e516fac0feef5cf4c37acbd16f6daef5)
![](https://cdn.myportfolio.com/e1541890-f742-4b46-99fd-9401abb7aa8b/6a68317e-9cf5-412e-86e8-dc5121377668_rw_3840.jpg?h=43d4d68d70fe8e86637d45d9fb197594)