Client: Zenyum
Year: 2022
Founded in Singapore in 2018, Zenyum have quickly grown to become one of Asia’s largest consumer brands in the making, establishing their presence in nine markets across Asia. At Zenyum, they channel tech and innovation to transform the dental category from an everyday routine to an exciting ritual which they proudly call ‘Smile Cosmetics’.
At Zenyum, they aim to create experiences that feel natural and intimate by anticipating needs, forecasting collective behaviour, and designing for individuals. They are here to make Asia Smile More.
As Zenyum is leading the change towards a new era, we are tasked to refresh the brand identity so as to streamline their marketing communications moving forward. Our approach takes inspiration from clean, sleek modern designs with fun and energetic which adds credibility to the brand but at the same time making it approachable, fun-loving and vibrantly engaging, catering to the young adults audience.
We designed a visual system around the essence of a smile, introducing graphical elements, new typefaces and a fresh slate of vibrant colour palette to elevate the new brand refresh. This makes it distinctly unique and versatile for the new marketing collaterals across the various markets, creating a stronger brand recall.
