Client: Clarke Quay
Clarke Quay is the destination choice to be for wine, dine and good times as they offer a wide variety of value-for-money set lunches in the most vibrant nightlife and entertainment precinct. For the 2017 campaigns, we wanted to portray Clarke Quay as a bright and vibrant destination by introducing a new set of art direction. The idea of stepping into a different landscape, transporting people into the world of Clarke Quay where one gathers with family and friends, enjoying a differentiated entertainment and dining experience be it day or night.
This combined campaign focuses on Lunch and Happy Hour: "Grab a friend. Or two. With 2 to 4 course set lunches starting from $10++, you’ve no business spending meal time miserably in the office. Spoil yourself and have lunch at Singapore's top riverside dining destination." "The good times start when the sun sets. Begin the party at dinner, and extend the joy to late-night supper with our Happy Hour promos. The fun just lasts longer at Clarke Quay."
Campaign collaterals included on-ground banners, brochures and microsites.