Client: Textile and Fashion Federation (TaFf)
Print collateral for Singapore Designer's showcase at Premiere Classe / Tranoï / Paris Sur Mode / WOMAN Paris Fashion Week 2015 S/S held at Jardin des Tuileries and Carrousel du Louvre, 99 Rue de Rivoli 75001, Paris. A set of edgy and contemporary graphics is adopted for the campaign to reflect the local designers' vibrant approach in their collections.
Premiere Classe takes place at the heart of the French capital, when Paris becomes the stage on which the creators' catwalks are set. It also presents a selection of 350 accessories cutting-edge, top-of-the-range designers, who influence the purchasing behaviours of an exclusive international distribution network. Tranoï – which literally means "between us" – is an artistic platform with a stern selection of international premium designers, created for them to meet the most influencial fashion ambassadors. WOMAN trade shows are dedicated to building a well-edited community of brands from around the globe, each with their own unique identity and determined purpose; all together offering an unparalleled industry perspective.
Collateral printed on Woodfree 120gsm paper stock.